Introduction
At Verve AI, your privacy and data security are fundamental to everything we do. This policy outlines how we collect, use, and safeguard your information — and your rights under UK GDPR and related privacy regulations.
Verve AI is built using secure, modern infrastructure:
Supabase (our secure backend database)
OpenAI (our AI engine for forecasting)
Shopify API (for syncing your store data)
All these providers are trusted globally and follow strict compliance standards.
What We Collect
During the beta testing phase, Verve AI may collect the following data:
Your name, email, and store domain
Product catalog and variant data from Shopify
Historical sales data for forecasting
Your inputs or interactions with Verve AI (e.g., forecast adjustments, comments)
Usage analytics (feature usage, errors, performance logs)
Optional feedback (forms, surveys, support queries)
We do not collect:
Customer or payment information from your Shopify store
Shopify account credentials or passwords
Customer personal data (e.g., customer names, emails, etc.)
Sensitive personal data (e.g., medical, legal, or biometric info)
All data is collected exclusively to improve Verve AI's functionality and user experience.
How We Use Your Data
We use your data only to:
Generate accurate inventory forecasts based on your product history
Help you identify trends and plan smarter restocks
Improve app performance, UX, and forecasting logic
Prioritize features that match user needs and behavior
We may internally review anonymized or aggregated data to identify patterns and refine algorithms.
We do not:
Sell or monetize your data
Use your data to train OpenAI's public models
Share your data with any third party beyond our infrastructure providers
Your data remains securely within Verve AI's systems and is never used for advertising or external marketing.
Data Protection & Infrastructure
Verve AI leverages infrastructure that ensures:
SOC 2 Type II and GDPR compliance
TLS encryption for data in transit
AES-256 encryption for data at rest
Role-based access controls and secure login
Monitored and logged platform access
Disabled API logging (where applicable) with OpenAI to prevent data retention
We enforce least-access principles for our team, meaning only essential personnel have access to user data — and only when needed.
AI Forecasting Limitations
Verve AI helps automate forecasting — but it's not a replacement for your own business judgment.
Please note:
Forecasts are based on historical data and assumptions
Outputs may vary in accuracy, especially for new or low-volume products
Always validate forecasts before making purchasing or financial decisions
Verve AI does not provide financial, investment, or business advice.
Your Rights Under UK GDPR
As a user in the UK or EU, you have the right to:
Access or export your data
Correct any inaccuracies
Request deletion of your account and data
Withdraw from the beta or future versions
File a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, contact: hello@getverveai.com
Data Controller & Subprocessors
Verve AI is the data controller for user data collected during app use.
We use the following GDPR-compliant subprocessors:
Supabase – secure data storage
OpenAI – AI model responses
Shopify – your connected store's data via API
For embedded tools or future white-labeled versions, Verve AI may act solely as a technology provider and not store data from third-party implementations.
Data Retention & Exit Plan
Your beta data will be stored securely until 30 days after the beta concludes
If you opt in to the full version, your data will continue seamlessly
If not, your account and data will be permanently deleted after 30 days
You can request early deletion at any time via email
Summary
At Verve AI, we're committed to:
Treating your store and product data with the highest level of care
Using your information only to improve our forecasting engine
Giving you full control and transparency over your data
Helping you plan smarter without sacrificing privacy or control
If you have any concerns, questions, or feedback, please contact us: hello@getverveai.com