eCommerce Profit Calculator: Find Your True Profit Margins (Not Just Revenue)
Most online stores look profitable on the surface — until cash starts disappearing. Advertising costs creep up, shipping gets more expensive, refunds pile in, and suddenly your “healthy” margins don’t feel so healthy anymore.
That’s exactly why we built the Verve AI eCommerce Profit Calculator.
This free, web-based ecommerce profit calculator and ecommerce margin calculator helps merchants understand true profitability per order, factoring in all the hidden costs most spreadsheets miss.
Try The Free Ecommerce Profit Margin Calculator.
What Is the Verve AI eCommerce Profit Calculator?
The Verve AI eCommerce Profit Calculator is a free online tool that calculates:
True landed cost of goods (COGS)
Net profit per order
Real profit margin %
It’s designed for merchants selling on Shopify, WooCommerce, or any other eCommerce platform — especially those sourcing products internationally.
Unlike basic margin calculators, this tool goes far beyond:
Product cost vs selling price
Gross margin shortcuts
Instead, it shows you where profit is actually being made (or lost).
Who This Tool Is For
This calculator is ideal for:
eCommerce store owners
Shopify & WooCommerce merchants
Dropshippers and private label sellers
Brands importing products internationally
Anyone who wants accurate profit margins, not guesses
If you’ve ever asked “Am I actually making money on this product?” — this tool is for you.
Tool Overview: Two Calculators in One
The tool is split into two powerful tabs, each solving a different part of the profitability puzzle.
Tab 1: Landed COGS Calculator
This section calculates your true landed cost per unit, including all sourcing, logistics, and fulfillment costs.
Product Information
Field Description Product Name Optional identifier Supplier Product Cost (Per Unit) Base cost paid to supplier Shipment Quantity Units in the shipment
Shipping & Import Costs
Field Description Freight Cost (Total) Shipping cost for the full shipment Freight Insurance (Total) Insurance for the shipment Import Duty (%) Duty applied to product value FX Rate Converts purchase currency to retail currency Import Brokerage Fees (Total) Customs/broker fees
Warehousing & Fulfillment
Field Description Packaging Cost (Per Unit) Local packaging costs Warehouse Receiving Fee (Per Unit) Storage/handling fee Loss Rate (%) Damage, theft, or shrinkage
Calculated Results
The calculator automatically shows:
Freight cost per unit
Insurance per unit
Duties per unit
Brokerage per unit
FX-adjusted base cost
Final Landed COGS (highlighted)
This alone makes it one of the most accurate ecommerce margin calculators available.
Tab 2: Profit Calculator
Using the landed COGS from Tab 1, this section calculates net profit after all selling costs.
Pricing
Field Description Selling Price (Tax Exclusive) Retail price Discount Rate (%) Average discount applied
Fees & Shipping
Field Description Transaction Fee (%) Payment processor fees Platform Fee Fixed marketplace fee Shipping Cost to Customer Outbound shipping
Marketing & Acquisition
Field Description Affiliate / Influencer Payout Commission per sale CAC Customer acquisition cost
Operations
Field Description Refund Rate (%) % of orders refunded Avg. Support Time (mins) Support time per order Cost per Support Hour Support staff hourly cost
Profit Breakdown: Clear, Step-by-Step
The results are shown as a transparent calculation flow:
Revenue
Selling price
Discounts
Net revenue
Costs
Landed COGS
Transaction fees
Platform fees
Shipping
Affiliate payouts
CAC
Support costs
Refund impact
Profit
Net Profit Per Order (green or red)
Net Profit Margin %
No black boxes. No vague “estimates”.
From Profit Insight to Better Inventory Decisions (Shopify)
Knowing your true margins is powerful — but it’s only step one.
Once you understand which products are profitable, the next challenge is knowing:
What to reorder
When to reorder
How much cash you should commit
That’s where Verve AI for Shopify comes in.
Verve AI connects directly to your Shopify store and uses real sales data to:
Forecast demand at variant level
Reduce stockouts and overstocks
Improve cash flow and purchasing decisions
View the Verve AI Shopify app on the Shopify App Store.
Many merchants use this profit calculator to validate margins — then use Verve AI to scale the winners with confidence.
Multi-Currency Support (Built for Global Sourcing)
The calculator supports separate purchase and retail currencies:
USD ($)
GBP (£)
EUR (€)
CAD (C$)
AUD (A$)
You set:
Purchase currency for supplier, freight, insurance, brokerage
Retail currency for pricing and profit display
The FX rate automatically converts everything correctly — while local warehousing costs remain in retail currency.
Perfect for brands importing internationally.
Scenario Comparison: Compare Up to 3 Strategies
You can save up to three scenarios and compare them side-by-side.
Compare:
Different products
Different suppliers
Pricing changes
Discount strategies
Each scenario shows:
Landed COGS
Net profit
Profit margin
You can reload or delete scenarios at any time.
Turn Margin Clarity into Forecasting Accuracy (WooCommerce)
If you’re running a WooCommerce store, margin clarity becomes even more valuable when paired with demand forecasting.
The Verve AI WooCommerce Inventory Forecasting plugin helps merchants:
Plan reorders based on real demand
Avoid tying up cash in slow-moving stock
Align purchasing decisions with actual profitability
View the Verve AI WooCommerce plugin.
Used together, the profit calculator and forecasting plugin help close the loop between margin analysis and inventory execution.
Why Use This eCommerce Profit Calculator?
Free to use
Extremely detailed
Multi-currency support
Reveals hidden costs
Scenario comparison
Exportable PDF reports
Most importantly — it helps you stop guessing and start making profit-driven decisions.
Built by Verve AI
This calculator is part of Verve AI’s broader mission to help merchants:
Avoid stockouts
Reduce overstocks
Improve cash flow
Make smarter purchasing decisions
Try our free ecommerce profit margin calculator and transform your business. Revenue feels good, profit builds businesses.